DIGITAL MARKETING
The promotion of products or brands via one or more forms of electronic media. For example, advertising mediums that might be used as part of the digital marketing strategy of a business could include promotional efforts made via the Internet, social media, mobile phones and electronic billboards, as well as via digital and television and radio channels.
Why Digital Marketing
First of all, digital marketing is infinitely more affordable than traditional offline marketing methods. An email or social media campaign, for example, can transmit a marketing message to consumers for the merest fraction of the cost of a TV ad or print campaign, and potentially reach a wider audience.
Manage Customer Relationships
Managing your customer is a key function for the business. Digital marketing and its associated channels are important to communicate with them more frequently. You need to know the customer very well so you can contact and communicate with them at the right time in the right way and how they usually consume information. In order to know that the companies need to have a consolidated view of customer preferences, behaviour and expectations across all channels like Web, mobile, social media, direct mail, point of sale, etc. Companies can use this information to create and anticipate consistent, coordinated customer experiences that will move customers along in the buying journey. The deeper the insight into customer behaviour and preferences, the more likely you are to engage them in great deal interactions.
i-DATA 1.5
This product was built to clean bulk unclean data from several sources of a customer to a cleaned set of data as per our standardized data in database known as Market Intelligence Database (MIDB). Thus the clients will now a list of cleaned records in the database that they can communicate and do their business. The customer can use the cleaned data to communicate with their end customers through eDM’s, direct emails, telemarketing etc.
The system also generating exception reports; these exceptions are now cleaned and then re loaded. So as and as the systems picks the data every time, the list of corrected records will be more, thus decreasing the unclean records
Market Intelligence Database (MIDB)
- Data tagging for eDM blasts
- Campaign Name creation and importing
- Export and Import lists to and from MIDB
- MIDB Data Cleansing procedure and process
- Backload Template handling
- Mapping (System) tables
- DB Extraction for eDM Blast
- Campaign reports
- Tagging hard bounce
iMAR 1.5
The iMAR shall facilitate in sending an automated eDM email based on the identified PDD (Purchase Deal Date) prospect of the customer. This email communication is a time line based event triggering process based on the PDD of the customer. This process automatically picks the relevant image files from the eDM images library folder and builds the email templates for the event trigger and sends the email to the customer. It also handles the voucher information’s in the eDM email level, validity checking and awarding the offer to the customer.
